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Adidas Never finished

Photography project
2017

 

This series explores the theme “Original is never finished,” capturing the idea that creativity and identity are constantly evolving.

 

The project features two versions — Day and Night — with the model wearing different outfits to reflect distinct moods and atmospheres.

Our concept is rooted in the belief that everyone views the world through their own unique perspective. This personal lens defines their originality. By layering multiple angles and viewpoints within a single image, we aim to represent the infinite possibilities of interpretation — a visual expression of originality as an ongoing, unfinished journey.

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