Photography project
2017

“Be yourself” is the theme of this series of photo. Circle K is one of the well-known convenience store in Hong Kong. Their main competitor is 7-11. By comparing both brand, we think that Circle K have more character on its brand image. Their previous campaign was “Be creative, be new human being”. Therefore, we focus on every consumer individually. In the society, we may need to pretend and act their own roles. However, we would like to overflow this concept. In Circle K, you can be yourself and let go of those stereotypes. Businessman does not only care about money. Student does not only care about books. Site worker does not only care about tasks. A overweight girl does not care about the views if others. They just do what they want.