McDonald's Feel Home
Photography project
2017
“How long has it been since the last time you went home?” We used to go to McDonald’s with our family when we were young. When time passes by, we are too busy with our work. We may spend less time with our family. This series of photo is to remind people of the happy time we spent with family.
The theme of the yellow background is “what can you do when you miss someone”. The photo is to imitate people hanging clothes at the rooftop. There is two meaning of the words “掛住” which is hanger and to miss someone. Therefore, a hanger was attached behind the children. The theme of the blue background is “too busy to remember your family”. Goldfish is known as its forgetful. Therefore, the family pretend to be the goldfish. They are under the sea. The theme of the red background is “When is your last time feeling the warmth of family?” We exaggerate cold at the photo and the big smile of the model shows the love of the family.
Our main copy is “Come back home tonight for dinner”. In Hong Kong, parents always ask their children to go back home for dinner. This is a simple, but warm act for most of the sons and daughter.